Qualifications:
Creative and reliable team player with personal and professional goals to excel. My background and expertise is in small businesses development and corporate branding. My satisfaction comes from helping businesses grow and succeed because their success is my success.
Specialties:
Advertising, Marketing, Branding, Corporate Identity, Business Development, Business Consulting, Public Relations, Graphic Design, Web Design, Print Graphics, Copywriting, Video Production, Interactive Media, Illustration, Animation, Presentation Design, Photography and SEO.
Technical Skills:
Utilized knowledge of Adobe CS5 Photoshop, Illustrator, InDesign, Fireworks, Bridge, Premiere Pro, After Effects, Soundbooth, Dreamweaver, Flash, ImageReady, Multi-Ad Creator, Quark, PageMaker, Freehand, MS Office, PowerPoint, Word, Excel, Visual Studio, Final Cut Pro, Camtasia, DVD Studio Pro, HTML, CSS, and some JavaScript and ActionScripting on both MAC and PC platforms.
Experienced with the use and knowledge of various lighting, techniques, cameras and other photographic equipment.
Experience:
Owner / Freelancer / Consultant (2/2005 - Present)
Sage Design Group, Anywhere
• Advertising, Marketing and Branding.
• Creation of marketing collateral (print, web and interactive media).
• Web2.0, SEO and Internet Marketing (social media, email campaigns, banner ads, etc.)
• Implement new marketing strategies and campaigns
• Graphic design, web design and presentation design.
Marketing Manager (12/2011 - 8/2012)
Country Floors (Marble Systems)
• Responsible for Country Floors branding, awareness, positioning and public relations.
• Manage social media presence - Facebook, Twitter, LinkedIn, Pinterest, Houzz, etc.
• Responsible for internet marketing, SEO, visibility, directory listings and press release distribution.
• Create, produce, distribute, track and manage email campaigns.
• Design and produce collateral materials, such as online and print advertisements, banner ads, landing pages, brochures, product bulletins and other marketing materials.
• Create and improve the look and feel of existing sales and marketing communication materials, product updates, and other promotional materials (internally and to the public).
• Responsible for website updates and maintenance.
• Multi-tasking at a corporate level in support of operations and business development.
• Introduce new technologies such as CRM platforms and other technologies to manage and track marketing and advertising efforts to maximize ROI.
Marketing / Art Director / PR (Volunteer) (4/2011 - 5/2012)
Citizens for Sheltered Animals, Santa Clarita, CA
• Assisted in raising awareness of animal abuse, abandonment and homeless animals.
• Oversee re-branding of the organization.
• Re-design website and marketing collateral.
• Responsible for technology implementation.
• Implement new marketing strategies and campaigns.
• Responsible for SEO and Internet marketing (social media, email campaigns, banner ads, etc.)
• Responsible for expanding the market from a local audience to a national level.
Graphic Designer / Production Artist (8/2008 - 1/2011)
InsuranceLeads.com, North Hollywood, CA
• Implement designs to web pages and landing pages.
• Create email and banner ads in support of corporate and affiliate marketing.
• Produce various marketing materials.
• Presentation design, video production and animation.
• Collaborate with IT and Marketing Departments on implementation of various projects.
Art Director (10/2007 - 6/2008)
Jobar International, Inc., Carson, CA
• Generate and maintain effective visual branding.
• Create and improve the look and feel of sales and marketing materials.
• Manage design teams in-house and overseas.
• Coordinate and assign all photos, illustrations, graphics, layouts and other art.
• Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
• Review illustrative material to determine if it conforms to standards and specifications.
• Create custom illustrations or other graphic elements.
• Negotiate with printers and estimators to determine what services will be performed.
• Managed and cataloged digital assets.
• Maintained client brand guidelines and design standards.
• Managed multiple projects simultaneously.
• Reviewed art and copy materials.
Marketing/Art Director (3/2006 - 10/2007)
Applica Inc. (SmartAVI), Burbank, CA
• Provide graphic, multimedia and photography support for company products, manuals, brochures, graphic user interfaces and marketing and presentation materials.
• Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
• Worked with multimedia elements including photographs, graphics, animation, video, sound.
• Responsible person for website design and maintenance.
• Assist CEO with the development of new products and promotional materials.
• Managed multiple projects simultaneously.
Freelance Graphic Artist (1/2007 - 7/2007)
LA Times (Apple One), Chatsworth/Los Angeles, CA
• Take advertisers' messages and turn them into designs in support of clients' marketing and advertising efforts.
• Create art and copy layouts for advertisements published in the LA Times.
Multimedia Instructor - Adjunct (6/2006 - 3/2007)
ITT Technical Institute, Torrance, CA
• Teach students how to perform technical tasks associated with the design and creation of interactive multimedia communication.
• Instruct students on visual design principles, authoring software, motion graphics development and other related technical subjects through classroom theory and practical applications in a laboratory environment.
• Observe and evaluate students' performance, behavior, development, and progress.
• Prepare materials and classroom for class activities.
• Maintain accurate and complete student records as required by law, district policy, and administrative regulations.
• Instruct students individually and in groups, using various teaching methods, such as lectures, discussions, and demonstrations.
• Instruct students in the knowledge and skills required in a specific occupation or occupational field, using a systematic plan of lectures, discussions, audio-visual presentations, and laboratory workshops.
• Prepare, administer, and grade tests and assignments to evaluate students' progress.
• Assign, evaluate and grade class work and homework.
• Guide and counsel students with adjustment or academic problems, or special academic interests.
• Meet with other professionals to discuss individual students' needs and progress.
Freelance Graphic Designer (9/2005 - 2/2006)
McNall Advertising, Monrovia, CA
• Primary responsibilities include video production, web and print design.
• Assist clients in finding smart and simple marketing and design solutions using the latest graphic design applications available.
• Review final layouts and suggest improvements as needed.
• Managed multiple projects simultaneously.
Freelance Photographer (5/2004 - 12/2005)
LA Mounting & Precious International Jewelry, Los Angeles, CA
• Photograph a variety of jewelry products for print and web.
• Determine desired images and picture composition, selecting and adjusting subjects, equipment, and lighting to achieve desired effects.
• Enhance, retouch, and resize photographs and negatives, using airbrushing and other techniques.
• Design online and print catalog for company products.
Graphic Designer (8/2004 - 9/2005)
Computer Circuit Inc., Gardena, CA
• Creative thinker for strategically focused and effective concepts for a variety of clients.
• Responsible for the design, layout, and production of a variety of products.
• Determine size and arrangement of illustrative material and copy, and select style and size of type.
• Confer with clients to discuss and determine layout design.
• Maintain archive of images, photos, or previous work products.
• Managed multiple projects simultaneously.
Photographer (Enlisted Aviation Warfare Specialist) (4/2000 - 4/2004)
US Navy
• Captured, created, edited and archived visual records of newsworthy events as they happened for historical permanence, evidence, investigation, and valuable training for the men and women in our Navy.
• Photographer, editor and printer during deployment.
• Qualified in various watch standing positions and Damage Control.
Assistant Director (5/1999 - 11/1999)
Catskills' IDEA (Institute for the Development of Entertaining Arts) and Kidskills Theatre, Monticello, NY
• Assist the Director with scheduling classes and workshops.
• Responsible person for all graphics, advertising and public relations materials.
• Attend classes and workshops to assist when needed.
• Assist with general office work when needed.
Graphic Artist (5/1997 - 5/1999)
Ross Industries, Liberty, NY
• Responsible for the design, layout, and production of various products including: posters, signs, buttons, catalogs, brochures, pens, bookmarks, etc.
• Responsible person for pre-press of silk-screening and lithographic production of various products.
Assistant Director (6/1995 - 6/1996)
Catskill Art Society, Hurlleyville, NY
• Responsible for the design, layout and production of monthly newsletter, flyers, posters and signs for various shows and exhibits.
• Public Relations photographer for the museum.
• Acted as the liaison between SCCC and Catskill Art Society.
• Organized SCCC Student, Faculty, and Staff Art Exhibit.
• Assisted with a variety of tasks when needed.
• Internship for 1 year.
Teachers' Assistant (2/1992 - 6/1996)
Sullivan County Community College, Loch Sheldrake, NY
• Opened and closed labs.
• Assist students in open labs.
• Prepaired materials for classes and lectures.
• Student representative at legislative meetings.
• Gave lectures and tours to prospective students.
• Assisted with a variety of tasks when needed.
Education:
MBA - International Marketing - 2006 (AIU - Los Angeles, CA)
BA - Visual Communications - 2005 (Platt College - Alhambra, CA)
Multimedia and Web Design (The Art Institute of California - San Diego, CA)
Commercial Art (SCCC - Loch Sheldrake, NY)
Photography (SCCC - Loch Sheldrake, NY)
References and Portfolio:
Available upon request.
